Project
Info
We were approached by Plastic Surgeon Hagen Schumacher to help take his brand away from using Adore.Life and create something more personal to him. Initially Hagen had looked into creating an HS monogram but once we discussed the concept we felt it looked too much like a dollar sign. We worked together to create a bespoke monogram that would create a more fluid and thoughtful combination of his initials. The final mark is unique and elegant with flowing and almost script like lines. We paired this with clean and open typography to create a modern, confident and subtle brand. The monochrome palette gives the brand a timeless feel and the overall design creates a perfect balance between professionalism and creativity. We wanted to ensure that the brand was not only strong visually but also functional and versatile. The brand has been created to be used across both digital and printed media with Hagen’s website and social media, along with his stationery and brand materials.
